• SERVICES

    All of our services include a complimentary basic initial consultation.

    Get in Touch

Our Services

Financial Planning

The sooner you start mapping out your goals, the sooner you will be able to reach them.

Financial Planning

Financial planning is a process, not an event. The sooner you start mapping out your goals, the sooner you will be able to reach them. At Franson Financial we will help you get organized, create and follow a plan, and ultimately enable you to realize your dreams.

Common topics include:

  • Cash flow and debt management
  • Retirement planning
  • Investment analysis
  • Tax planning strategies
  • Estate planning
  • College savings
  • Risk management/insurance

Financial planning involves a comprehensive evaluation of a client’s current and future financial state to predict cash flows, asset values, and withdrawal plans. The key defining aspect of the financial planning process is that all questions, information, and analysis need to be considered as they affect and are affected by your entire financial and life situations.

Investment Management

At Franson Financial we offer four main investment strategies; Major Index, US Bond, and US Dollar (IBD), Equity and Bond Income, Global Equity Income, and Global Macro. We can also tailor our investment management services to the goals of each client using our Custom Investment Portfolios.

Investment Strategies offered:

  • Major Index, US Bond, & US Dollar (IBD)

    This strategy will use a combination of Index ETFs, US Treasury bonds, notes, and bills, US Treasury bond ETFs, US dollar ETFs, and cash. The portfolio weighting will shift between equity, bonds, notes, bills, dollars, and cash based on varying market and macroeconomic conditions. The major index portion will use ETFs to gain exposure to the following indices:  Russell 2000, S&P 500, Nasdaq 100, and Dow Jones Industrial Average. The US bond portion of the strategy will have exposure to US Treasury bonds, notes, or bills of varying duration. The US dollar portion provides currency exposure.

    Fact Sheet – Major Index, US Bond, and US Dollar Strategy

  • US Dividend Income

    This strategy is designed to provide income from US dividend paying equities. The strategy is an actively managed multifactor strategy. The strategy combines momentum, growth, quality, value, safety, catalysts, and macroeconomic factors when selecting equities. The strategy will hold 10-40 equity positions. Individual positions in the strategy are typically in the range of 2% to 10%, seldom exceeding 15% of the entire strategy. The portfolio weighting will shift based on varying market and macroeconomic conditions. These holdings may be individual equities of all market capitalizations. The market sector weightings are determined by the number of opportunities and the prospect for earnings and dividend growth within different sectors.

    Fact Sheet – US Dividend Income Strategy

  • Global Dividend Income

    This strategy is designed to provide income from US and foreign dividend paying equities. The strategy has an overall value focus looking for undervalued and mispriced companies with apparent and sustainable competitive advantages in US and international marketplaces. The portfolio weighting will shift based on varying market and macro-economic conditions. These holdings may be individual equities and/or ADRs of all market capitalizations both foreign and domestic. The strategy may hold companies domiciled outside of the US. The market sector weightings are determined by the number of opportunities and the prospect for earnings and dividend growth within different sectors.      

    Fact Sheet – Global Dividend Income Strategy

  • Bond Income

    This strategy is designed to provide income from US and foreign interest paying bonds. Individual positions will seldom exceed 30% of the entire strategy. The portfolio weighting will shift between fixed income investments based on varying market conditions. The strategy uses a broad array of fixed income products including, but not limited to, foreign and domestic government and corpoate bonds, notes, and bills, U.S. dollar denominated investment grade and high yield corporate bonds, municipal bonds, mutual funds, ETNs, and ETFs. Allocation among these various asset types can vary significantly over time.

    Fact Sheet – Bond Income Strategy

  • Global Macro

    This strategy is designed to provide non-correlated, asymmetric returns. Franson Financial’s Global Macro strategy looks to provide returns in part through systematic trend following, multifactor, global macroeconomics, and special situations. The systematic part of the strategy invests in a range of global markets and does not have any subjective buy-or-sell decisions. Multifactor combines momentum, growth, quality, value, safety, and macroeconomic factors when selecting equities and fixed income. Global macroeconomic factors consider secular or cyclical tailwinds based on the direction of growth, inflation, supply constraints and special situations.

    Fact Sheet – Global Macro Strategy

  • Custom Investment Portfolios

    Franson Financial will help develop a personal investment strategy for the client and will manage a portfolio based on that personal strategy. A target portfolio allocation between various asset classes will be determined and implemented based on that strategy.

Retirement Plan Advising

Let us help you understand and manage your employer provided retirement plans. We provide this service for accounts such as 401(k), 403(b) and 457(b) accounts, 529 plans, etc.

We will help you with asset allocation, rebalancing, and contribution/withdrawal decisions in these accounts. When needed, Franson Financial will review the current holdings and available investment options in these accounts and provide ongoing monitoring of the accounts via account statements, account aggregation software, and other information provided to Franson Financial by the client.

Contact Us

Franson Financial
Hayward, WI
Call or text: 715-919-0880
Email: caleb@fransonfinancial.com

Franson Financial LLC is a registered investment advisor offering advisory services in the State of Wisconsin and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training. The information on this site for informational purposes only and should not be considered a solicitation to buy, an offer to sell, or a recommendation of any security or advisory service in any jurisdiction where such solicitation, offer, or recommendation would be unlawful or unauthorized. The information provided should not be relied upon as the sole factor in an investment making decision. Past performance is no guarantee of future results.

©2022 Franson Financial